App Store Optimization (ASO) factors to pay attention to include: When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use. The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app. That increased visibility tends to translate into more traffic to your app’s page in the app store. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. What is App Store Optimization (ASO)?Īpp store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. This is why understanding app store optimization (ASO) is so crucial.īut what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. With more than 6 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today.
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